is like the air jordan series of red, purple Kobe series of, when the blue appeared in penny series, always let a person feel so familiar and natural, overwhelmed, online has officially released Penny blue suede version of the official physical map, the selection of chunks of royal blue tone suede and to white Posite material sideways to bless, with "one cent" logo again offer Penny series of classic, No. 749629-401. Source: NIKE[Chinese shoes Network - brand observation] as the London 2012 Olympic and Paralympic Games Organizing Committee designated a partner and official sportswear partner, the world's second-largest sports apparel and equipment maker Adidas (adidas ) won the 2012 London Ol Cheap air jordan 12 ovo ympic Games marketing rights and royalties. It will provide a full range of sports equipment British Olympic Association and British Paralympic and Olympic officials, staff and volunteers to provide clothing London terms, the right to sell with the brand or no brand at the London Olympic Games competition venues and sports shop sports equipment.
Adidas reap London Olympic business opportunities, but also precisely because of the Olympic brand exclusive incur public censure, but also because Cambodia "sweatshop" incident investigation faced with LOCOG. In the past 12 months, Adidas shares rose 18%. However, the opening of the London Olympics Adidas recent share price boost is not, as of 25 cl cheap foamposites osing, Adidas shares fell 1.06 percent this week.
rooted Olympic gene
According to the British "Daily Telegraph" reported that Adidas has now accumulated to the London Olympics invest 100 million pounds (about 154 million US dollars), becoming one of the largest sponsor of the Olympic Games. Adidas Global CEO (CEO) Herbert & middot; Heiner said, "London Olympic Games is a great opportunity to adidas, we will take to become the leading brand in the UK, Europe's largest sports apparel market."
Founded in Nuremberg, Germany is second only to Nike, Adidas, the world's second-largest sports apparel manufacturers. According to a quarterly Adidas this year, company posted net profit growth of 3 8 percent to 289 million euros (US $ 351 million), revenue rose 14 percent to 3.8 billion euros (about 4.6 billion US dollars), surpassed expectations. Adidas believes that the London Olympics and the European Football Championships and other top events will stimulate sales growth, while benefiting from the rapid growth of emerging markets, the Group expects net profit this year will grow by 12-17%, higher than previously expected growth of 10% to 15%; sales will grow 5-9 percent.
As a country with a nearly century-old sports brand, the spirit of the Olympic and Sports Adidas innate gene. Adidas company and brand from its founder Adolf & middot; Dassler's name, in 1920 began production of fo Cheap air jordans for sale otwear. Dassler both a shoemaker, is an obsession with athletics amateur athletes. Dassler family creation and manufacture of special lightweight running shoes and football shoes factory in 1926. In 1948, due to the family conflicts, Dassler company into two. Where a company called Puma, owned by Adolf & middot; all Dassler brothers, another is now Adidas.
Since the birth, Adidas has always been a leader in the global sporting goods market ride attitude. The world's first pair of skates, the first pair of shoes more clinch first Shuangjiao casting football spikes were born in Adidas.
1972, Adidas first enable "Clover" trademark. "Clover" represents a higher, faster, stronger Olympic spirit cheap jordan shoes for men , but also represents a world map, symbolizing the three continental plates joined together. "Clover" only appears on the Adidas Classic Series products, other products are all using the "three bars" trademark, the trademark is called "three lines of victory."
But since the beginning of the 1970s, due to neglect jogging gradual rise in the United States the world's largest sporting goods market, this, combined with poor internal management, Adidas rival Nike is beyond the newborn. In the last century, 80-90 years, Nike became the industry leader in market share of 50 percent, Adidas rapid decline in market share. In 1989, Adidas Dassler family will sell the Frenchman Pierre Bernard marries s cheap jordans online hortly thereafter marries Pierre Bernard in turn sold the control of Adidas consortium consisting of French banks.
Exclusive provoke criticism
Olympics at birth, is purely spiritual pursuit of competitive sports amateur event. Today, the commercial sponsor of the Olympic Games has been indispensable Olympics has obvious commercial flavor. The British government passed the latest legislation, "the London Olympic and Paralympic Games Act 2006", aims to Olympic sponsors to provide legal protection of commercial interests.
According to the British "Daily Mail" reported that the London Olympic Organizing Committee to the streets of London sent about 250 uniformed "brand police" to ensure that Retro jordans for sale London merchants not "stolen" Olympic logo. In the Olympic area, in addition to Adidas, McDonald's official Olympic sponsor, but does not allow any other person engaged in activities associated with the Olympic earnings. Reported that LOCOG also stipulates that appear in the London Olympic Games opening ceremony on pupils guard of honor, can only wear Adidas brand or do not indicate brand sports shoes.
local public criticism LOCOG "too severe measures taken to protect the interests of sponsors, so that the Olympic Games lost their original flavor, a departure from the original concept of the Olympic spirit and mind."
To this end, IOC President Jacques Rogge argued that: "To protect the in Retro jordans for sale terests of BOCOG Olympic sponsors, and it is beyond doubt for the Olympic Games can not make a business put a lot of money, but what good are not.."
London Olympic Organizing Committee said that to successfully host the Olympic Games, must raise at least 700 million pounds from sponsors. If not "Olympic brand" to provide policy protection, to raise this huge sum of money is not possible.
"sweatshop" was investigation
In the eve of the London Olympics, Adidas fell into Cambodia "sweatshops door", faced with BOCOG investigation. The company subsequently announced that it will close the plant in China in October, which increase the intensity of industrial transfer move sparked concern. Adid cheap jordans for sale as 18th announced that it will close its only factory in Suzhou Industrial Park in China, the future may move to Southeast Asia.
China Securities Journal reporter found that Beijing is currently sold in the retail market Adidas merchandise, there are a lot of production from Vietnam, Cambodia, Thailand and other Southeast Asian countries. According to "The Wall Street Journal" reported that, at present, labor costs in Vietnam, Malaysia, Cambodia and other countries is only about one-third of China's rapid rise in the cost of the Chinese market, so "Made in China" advantage no longer, it is expected there will be more Multi-manufacturing enterprises "Southeast Fly Professor School of Labor an cheap jordans for sale mens d Human Resources of Renmin University of China Yi set of red pointed out that China has begun to transcend the human cost manufacturing countries in Southeast Asia.
However, the pursuit of low-cost Adidas Cambodia in Southeast Asia because of "sweatshops" faced with LOCOG investigation. According to the "Daily Telegraph" reported that the production of Adidas factory workers in Cambodia London Olympics licensed merchandise weekly wage was only ? 10, on suspicion of violation of signed agreements with the London Olympic Organizing Committee.
reported that, in the outskirts of Phnom Penh, Cambodia Adidas factory workers required to work 10 hours a day, six days a week, the average weekly wage ? 10. According to the agreement with LOCOG Olympic merchandise manufacturers signed Olympic sponsor shall provide adequate basic living wage for workers. Adidas wages paid to workers in Cambodia was accused of a violation of this agreement. LOCOG spokesman said this week, BOCOG attaches great importance to the allegation, will investigate the matter.
Adidas spokesman said Adidas did not violate its signed agreements with the London Olympic Organizing Committee, the "average wage of factory workers in Cambodia is 84 pounds per month (about $ 130), much higher than the minimum wage provisions of Cambodia." (Chinese shoes Network - the most authoritative and most professional Footwear News)NIke PG 1 is definitely the hottest practical basketball shoe at the moment - remember, how long has it been since Nike's basketball shoes were sold? PG 1 did it. Now Nike again for the PG 1 launch of a common dark gray color, dirty and high cost, designed for combat and. This paragraph will be officially landed in May 19th Nike.com. Interested friends pay more attention to it! Jordan Brand launches new Lifestyle shoes Jordan Express. It incorporates one-piece uppers, shoes, wings, and extra support designs. Through the punching of the supporting plate, I believe that it is not difficult to guess that it is inspired by Air Jordan 4. First white / blue, red / black, black / white, three colors, coming soon.Jordan lifestyle series of shoes Jordan eclipse new color is in this month officially debut, green phantom of the shoe body, black outline shoe body line detail, shoes, is accompanied by a burst pattern decoration, finally supplemented with white outsole presented. The shoes currently acceptable in the Champs book, priced at $110. get reloaded, search the app market, "get" to download the latest version, more information about shoes, more beauty pretty shoes, Nike grab shoes, true and false identification of shoes, cool T-shirt gold and get everything; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when the guest," "getapp" and get our sports life! Source: Champs
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