& nbsp; [Chinese shoes Network - brand observation] say that the child's easiest to make money, Nike also agree. In early April, they disclosed to investors in the next two years will focus on adolescents. Now, the plan has not fully launched, they would be ushered in good news.
Recently, the US research institutions Piper Jaffray released the results of a survey on adolescent retail market. Among them, a favorite of American youth clothing retailer and two sports shoe retailer list, the sports giant Nike brand are far ahead, ranking first. That is to say, from the coat, pants to the fo cheap jordan shoes for men ot of the shoes, Nike favorite American children.
From 2015 favorite teen clothing retailer list can be seen, Nike defeated Forever 21, Victoria's Secret, Ralph Lauren, Urban Outfitters and Hollister and other casual fashion big, with 19% ratio topped .
Review survey data over the past two years, Nike is also ranked first. However, compared with 18% in 2014, 17% in 2013, market survey results in 2015 increased by one percentage point, the US youth groups Nike apparel products like degree in an upward trend.
However, Nike is the clothing retailer only list the top ten sports brands, Retro jordans for sale Adidas and Under Armour sports such big names have failed to enter the column. Seen in the field of sports apparel, Nike occupy the absolute share of the US market, even if the nation's second and third largest sports brand is also difficult to get involved in the top ten.
Compared to charts apparel retailers, brand sports footwear retailer in the survey results in significantly more popular.
ranked first among adolescents favorite footwear retailer still is Nike, in addition to the list of sports brands as well as Vans, Converse and Adidas. Sports brand in the top ten accounted for fou cheap foamposites r, won 62% of those surveyed by the supporters, seen in adolescents sneakers footwear consumer market is very popular.
However, after seeing the list of specific data, and the remaining three brands in addition to Nike may not be happy. Because, he ranked first Nike has a 46% share, Vans and Converse to 9% and 5% separated second and third, while only 2% Adidas came in eighth. Nike still showcase of its strong dominance.
In 2013, Nike shoes popular among young people is about 40% of the market, and 2014 rose to between 43% -49%. Thus, compared to the previous two years, the latest of 46 Retro jordans for sale % share is not much of a surprise. However, Nike footwear market continues teenagers ranked first in the state, enough to make the major sports brands and even casual footwear brand was far behind.
Of course, for Nike, the good news does not stop there. Survey data from the US research institutions Piper Jaffray also show that since 2012, the consumer market jeans in teenagers getting low sales growth, replaced sport pants. That is, the popularity of sportswear is catching up timeless jeans, teenagers dressed in trend.
"sportswear and athletic footwear consumption continues growing, w e can see these sports apparel will soon become the most fashionable trends." Piper Jaffray analyst, wrote in a research report.
the face of more and more young people choose sports pants as everyday wear, Nike had said in early April, will add more design elements of the trend in apparel products. Extending from professional sports equipment to everyday popular dress in such a way that they want to adapt to the trend of young people's leisure sports and fashion. In the previous plan, Nike also plans to increase US investment in youth sports league sponsor, and with some teenagers sought cheap jordans for sale after by sports stars signing, in order to attract more young consumers.
"kids who like sports, will become an important factor in business growth of Nike." Nike CEO Mark? Parker said. He said, the next brand will full force in the field of adolescents, will these young people training to become Nike's loyal consumers.
You can see that, although Nike has occupied the absolute leading position in the consumer market in teenagers, but their campaign has only just begun. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: running shoes brand Daqu Cheap air jordans for sale an)bright colors
Nike launched a new Flyknit Racer running shoes in the last year, and with its fine design and by the praise, the brand will bring two new color design for this pair of shoes popular. The shoes continue the seamless design of integrated set, permeability, flexibility and support of the three important elements in a body, and the combination of high-tech dynamic fly line technology, can be adjusted according to the situation of the activities of running shoe fit, but also greatly reduce the weight of the shoe body. In addition, the unique Phylon midsole technology with cheap jordans for sale mens Zoom air cushion design, more users with rapid dynamic feedback effect. And the two colors are Atomic Purple and Neo Turquoise, the former to purple and orange collocation contrast, and the latter is red and blue classic collocation show.
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