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it is said that this is an early exposure of ", "Olympic advertising", "today", "Nike" how to deal with? today, Liu Xiang's unexpected retirement shocked the nest, but also shocked us in front of the television, of course, also severely shocked those betting on Liu Xiang sponsors. Recently, there is a popular vocabulary called "black swan", refers to those unexpected events, great influence, sudden, Liu Xiang out of the race will undoubtedly become the Olympic Games the biggest "black swan". : Liu Xiang. After the game, NetEase made a phone call with me to ask how much Liu Xiang had played back the sponsors I think cheap jordan shoes for men the brand impact of Liu Xiang's withdrawal is 1 billion. 1; behind Liu Xiang, is a huge brand value chain. It is estimated that Liu Xiang has become the largest brand star in 2007, there are 14 brands, including: Amway, Yili, Nike Nutrilite, VISA, Bank of communications, Lenovo, AOKANG , Shanshan, shuangqian, Shengda, Baisha, China Mobile. Among them, there are Olympic sponsors and non Olympic sponsors, although the recent non Olympic sponsors have limited advertising, but their joint effects are enormous. 2, the largest non Olympic sponsor is Nike, which should be, in the face of Adidas as an Olympic sponsor's home cheap jordans for sale mens advantage, Nike urgently needs sports stars to break. This time, Nike has two big cards, one is Liu Xiang, one is Yao Ming. Liu Xiang played a pivotal role in Nike's Olympic strategy. In July 2006, Liu Xiang second days to break the 110 meter hurdles world record, Nike China store clerk put on the promotional T-shirts; Liu Xiang in August 2007 after the Osaka World Championships achievement "Grand Slam" on the same day, Nike has developed the "Xiang" t-shirt. "Our long-term goal is to allow Liu Xiang to deliver a voice on behalf of Nike in 2008," said Pan Jianhua, director of marketing at greater China at Nike". 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