Two different restaurants may have very similar challenges with a similar clientele in very similar locations, but one restaurant’s food challenge might be getting 2 or 3 times more attempts than the other restaurant’s challenge. Do you know why? If you ever listen to videos or read articles about famous and successful people explaining how they became who they are today and what they did to get there, almost all answers lead to the exact same thing… EFFORT!! As Dwayne “The Rock” Johnson says, “Be humble, hungry, and always be the hardest worker in the room.” I guarantee that the one restaurant has 2 or 3 times more challenge attempts because that restaurant puts 2 or 3 times as much effort into hosting and marketing their particular challenge. When it comes to hosting a food challenge, just like anything in life, you get back what you put in, so the more effort you put into making it successful right now, the more successful it will become for you in return later.

“There is a difference between wanting to make money

and wanting to get money!!”

Going back to the example above, both restaurants have similar challenges, so they must do pretty similar things in regards to hosting the challenge. Right? That is true, but the extra effort does not really apply to the big important steps that the restaurant is required to do. The difference is that the restaurant staff members with the very successful challenge all go out of their way to do the little things right and they focus on the less obvious details. The team all works together and gets excited when customers come in to do their giant food challenge. The cooks do a great job of preparing the food just how the customer asked for it, and they even go out of the kitchen every now and then to check and see how the challenger is doing. The servers all make sure that the challenger is doing okay and has everything that he or she needs, even if it’s not their table. One of the servers is even taking photos before, during, and after the challenge so that they can be used online and on the Wall Of Fame. The manager even comes out a few times to make sure everything is going well for the people watching. All of these little things add up and make a big difference in the restaurant’s atmosphere which makes the eating challenge a lot more fun for everyone involved, and therefore more people attempt it.

The reason that effort is always the #1 difference maker is because effort is genuine and cannot be faked. Giving effort shows that you truly care and that you want to do it, and you are not just “going through the motions.” People that give a lot of effort usually have a smile on their face and smiles are contagious. The restaurant staff members with the challenge that isn’t getting many attempts are probably just going through the motions and don’t really care whether the customer wins or loses, or that he or she is even there. Nobody wants to be part of an atmosphere like that, and therefore nobody is attempting the challenge. If you want your challenge to be successful, you and your staff need to care about the challenge and give as much effort as possible. Challenges are meant to be fun, so giving effort shouldn’t even be tough at all anyway. If your restaurant doesn’t care about your challenge, people will know that and they will feel it too while they are there, and nobody will attempt it. If the entire staff knows the details of the challenge and actually cares what is going on, the customers will know that too, and they will also feel it. Because the restaurant staff cares, your customers will care, and they will be more likely to cheer the challenger on. Then they will share the experience with friends and family, and try to provoke other people into doing your food challenge. This won’t happen if you just sit back and hope it does.

Genuine effort is contagious, and your restaurant will reap the benefits that come from having a challenge if you put a lot of effort into everything. On the other hand, if you don’t put much effort into it, then you won’t get many attempts at all which basically makes the challenge non-existent, and therefore you won’t get anything out of having it. The best challenge and the best marketing plans in the world won’t work if the people serving the challenge and taking care of the marketing just don’t care. As the owner, you need to be giving the most effort, because that positive energy will then transfer down to your staff and they will care a lot more because you do. Attitude reflects leadership, and if you show maximum effort, so will they, and everyone will benefit.

To go back and view other Marketing A Challenge articles, click here.