How Food Challenge Promoters Can #FeedTheMovement

As mentioned in #FeedTheMovement, which you do need to read if you have not already, our #1 goal is to create and lead a movement which will significantly increase the public awareness, general popularity, and social acceptance of competitive eating and food challenges. By doing this, we will “move” the sport of competitive eating up to a similar platform that mixed martial arts, boxing, racing, poker, bodybuilding, powerlifting, bowling, pool, darts, and other smaller mainstream activities are currently on. This big new “movement” will lead to more eaters, fans, promoters, and also sponsors, which will then lead to more challenges, contests, and other competitions. Because of the much larger and more active community that we will continually grow, there will be many more & larger financial, marketing, and advertising opportunities for eaters, promoters, and sponsors alike. There will also be many more events for competitive eating fans to watch, follow, & enjoy. These changes will not happen overnight, and we definitely cannot do it alone without YOUR help. The eating community is small right now, but as the “movement” builds and gains momentum, we will all start seeing results which will help us grow at a more rapid pace. The MOVEMENT’s acceptance policy is similar to that of a septic tank which is where an eater’s food ends up (because we don’t waste food!!)… We accept anyone and anything that fits!! Thank you for your interest in joining us!! 🙂 🙂


As mentioned in Marketing: The Purpose Of A Food Challenge, the main purpose of having an eating challenge at your restaurant is to use it in your marketing campaign and promotions so that you can attract potential customers to try out your restaurant. Most restaurants don’t fail because of their menu, prices, or service. They fail because they can’t compete with the large restaurants around them that seem to have unlimited marketing dollars to constantly advertise around the local community. If you own a restaurant, whether you are currently hosting a challenge or not, you already know that you can’t compete with McDonald’s, Taco Bell, KFC, or even Olive Garden, Chili’s, Denny’s, IHOP, and Applebee’s. Therefore, you have to use all of the different methods of advertising and marketing to make your restaurant stand apart from all of your other competitors. One of the most productive marketing tools is hosting a well designed food challenge at your restaurant(s). It takes a significant amount of effort on your behalf to put together and market a successful food challenge, but it is even tougher if you try to do it by yourself without any outside help. You will have a much higher chance of success if you become an active member of our eating community and work with us to promote your food challenge and restaurant. We all would not be able to attempt food challenges if restaurants like yours did not have them, so we would love to help you while expanding the community and encouraging other restaurants to host challenges too. These are things that restaurants with food challenges can do to #FeedTheMovement:

How Food Challenge Promoters Can #FeedTheMovement

1. Learn – We have put together a very informative PROMOTERS section which contains over 59 articles that teach restaurant owners and marketers all of the basic details that they need to know to create, host, and market a successful food challenge. More importantly, the section is loaded with advanced tips and advice too. There is even a section to help improve your existing challenge if it is not achieving the results that you were expecting. There is no other place you can go to find tips about creating and promoting a food challenge because nobody else has ever really done any research or studies. These tips will help you whether you already have an existing challenge, are thinking about creating a challenge, or have never even considered having a food challenge yet. They also will help whether you are in the USA, Canada, Australia, Great Britain, Ireland, or anywhere else. Read all of the articles that you know pertain to you, and even a few that you think don’t. You may still learn something that might spark some ideas that you can use at your own restaurant. If you have any questions that are not covered already, please contact us and we will cover it during a future article.

2. Use the resources on – First and foremost, make sure that your challenge(s) has already been added to our database. To check, use either our Map Search or List Search applications. If you just started your challenge and it is very new, we more than likely have not added it yet. To add your challenge along with all of the necessary details, please Submit A Challenge. If your challenge is already listed, make sure to check and make sure the information is accurate. If any details are wrong, please contact us with necessary corrections. The next thing to do is to join the community and create a simple profile (you must start the registration process on the homepage inside the top red banner). Make sure to list yourself as a “promoter” so that eaters will know what you are when you contact them. You can then search for eaters in your area using the Find An Eater application. If there are eaters around you, feel free to contact them and message them about your challenge to see if they are interested in attempting it. If you have a well designed challenge and the eater can handle the size of your challenge, he or she will more than likely be interested. Realistically, the eater probably already knows about your challenge, which will make contacting that person that much easier. If you know of a realistic way that we can improve our site to help you, please let us know. Our site is only meaningful if people use it!!

3. CARE about your challenge – You can fake a lot of things in life, but you cannot fake EFFORT. If you don’t care about your challenge, your restaurant managers and staff won’t care, and therefore your customers won’t care either. Your challenge will eventually be discontinued and it will be mostly your fault. There are many past challenges that I remember, and just about all of them involve the owner being there to watch, support, and then take pictures with me afterwards. The good thing for you (and us too) is that you do care, because you would not be checking out this website and article if you did not. If you treat the people attempting your challenge with respect and show that you appreciate them taking the challenge, they will be much more likely to promote your restaurant to friends and family. As an eater, there are few things more irritating than when a restaurant owner gets mad if a person actually wins the challenge, and it is most irritating when an owner tries to get out of paying a big cash prize that is offered with the challenge by being really picky. If you are positive and show that you care about your challenge, people will respond and try it. You are feeding the movement!!

4. Work with the restaurants around you – If you don’t already know, there are some people that really enjoy doing food challenges who will travel hours just to attempt a food challenge that he or she would never have known about if that restaurant did not offer a food challenge. There are even more people that enjoy doing food challenges and eating big meals within their local area. It would be a wise decision to work with the other non-chain restaurants around you and help promote each other to people attempting the food challenges. If a person is attempting your challenge, they will more than likely be interested in taking others if they are not too big and expensive. The same goes for a person attempting their challenge. They may want to take your challenge too, but just don’t know about it yet (or our site which lists every available challenge throughout the world). Survive as a team or you may all die alone. Feed the “movement” by encouraging other restaurants to have challenges and get a group of restaurant owners to all promote each other, especially if you all cater to a very different clientele. As the movement grows in your area, so will your restaurant!! Being greedy is a very poor strategy.

5. Promote your challenge(s)!! – This last thing is an obvious one, but promoting your challenge is the best way to #FeedTheMovement because it expands awareness and lets your customers following you know that you still have a food challenge. This also gives your customers an opportunity to share your challenge photo or post with their friends and followers. Not only is everyone going to see that you have a food challenge, but they will also be reminded about food challenges in general. You have sparked their interest. Feel free to share your particular challenge page too from our site. Then people are able to have all of their questions about your challenge answered in one place, without you having to go through the extra trouble. If any of your customers are seeking food challenge tips and advice, direct them to our site. Then they can check out articles and learn what they need to do to win your challenge (knowing what to do and doing it are two totally different things). That extra knowledge might just give that person the extra encouragement that he or she needed to actually sign up to take your challenge. Yes you are helping us by promoting our site, but you are also helping yourself too. There are only so many challenges in your area. Anybody that finds out about our site in your community will find out about your restaurant too during challenge searches, if they did not know already. This is another reason you should work with other businesses as a team. #FeedTheMovement and everyone will win, including YOU!!

** Mitch and I combine for over five dedicated and hard-working years of learning, planning, developing, and improving everything that is currently available through This is what we do, and we do not have other primary jobs or responsibilities. While we both have learned a lot through our experiences, we are 200% fully aware that we definitely DO NOT know everything there is to know, and we are NOT able to do everything that needs to be done in order for Team #FeedTheMovement to be successful by ourselves. We do, however, know that we are willing to go wherever and do whatever needs to be done so that we can make the “movement” successful and as large as possible. If you are seriously interested in helping us LEAD Team #FeedTheMovement by doing something we are not already doing, please contact us and let us know your ideas and how YOU can put them into action with US as a TEAM. There are ways that EVERYONE can help US though, so please read the article(s) pertaining to you which describes how YOU can really #FeedTheMovement  🙂 🙂

Thanks for reading “How Food Challenge Promoters Can #FeedTheMovement” and using our website!!

– About The Leaders Who Started Team #FeedTheMovement

– What Is Doing To #FeedTheMovement

– How Professional Eaters Can #FeedTheMovement

– How Amateur Competitive Eaters Can #FeedTheMovement

– How Eating Contest Promoters Can #FeedTheMovement

– How Fans Of Competitive Eating Can #FeedTheMovement

– How News Media And Bloggers Can #FeedTheMovement

– How #FeedTheMovement Will Actually Work